Since young, I was born in the small village with my lovely parents and siblings. My mum was a typical woman who likes to cook and bake the tasty food for her children. And then I am always the one who like to follow her tails around the kitchen, I still remember the very first food I help her is the “Mee hun kueh” or “Pan Mee”, because I can knead the dough with small or different shape. We lead the happiness journey and spread it to every family.
从小出生
随着现代压力的生活，品尝美食甜点成为了人们享受时光的乐趣。
DSM 希望带给人们乐趣并好好地享用美食，他发现甜点使人快乐，但是原材料不好找，于是他有了个想法开设卖铺让大家感受生活的快乐。
用味蕾带领他人的快乐与幸福的感觉。
在这之前她只是个懵懂的少女，创立一家小铺带领顾客们走入烘培的世界，当她成为母亲，她逐渐成长，为了造福人群，她成为了一位火车长，驾驶着一辆承载着千万吨幸福的火车，在烘培领域带领并派送幸福给所有人。每一次的启航都是幸福的开始，道路是弯曲但人们享受其中即使生活不易但快乐继续。
About Us
DSM Baking & Ingredients Supply Sdn. Bhd
Was founded in 2013, in Batu Pahat, Johor, Malaysia as a crystal of passion and enthusiasm from the founders. Dedicated to promulgate bakery among public, DSM is looking forward to establish a lively and vivid bakery platform accessible of everyone interested to embark and explore the charm in the bakery, witnessing the magical and miraculous chemistry between and within all sorts of baking ingredients turning out to be scrumptious delicacies. As the entrance to the wonderworld, DSM provides everything you need, ranging from baking ingredients to baking class, ensuring to bring bakery close to you.
怀揣着对于烘焙的热爱以及推广烘焙文化的理想，DSM Baking & Ingredients Supply Sdn Bhd 于2013年成立于马来西亚柔佛巴株巴辖市，致力于成为广大民众进入魔幻的烘焙世界。秉持着对于烘焙的热忱，DSM将不留余力地为热爱烘焙及想接触烘焙的大众提供最佳品质的烘焙器具与材料及专业的烘焙教学课程，希望与大众一起打造和共同见证烘焙所能够带来的魔法与乐趣。
MISSION
Building a lively platform for baking-lovers and baking-starters to promote bakery within South East Asia.
使命: 把烘焙与数码化结合，将烘焙带到您的社区乃至指尖上。
VISION
DSM is committed to providing the baking market with the highest quality ingredients, and we never compromise on quality. You focus on creativity, and we take care of supporting your baking innovations with the finest materials.
愿景: DSM致力于为烘焙市场提供最佳品质的原材料，在品质上绝不妥协。您只需负责创意，我们负责以最优质的材料为您的烘焙创意保驾护航。
PHILOSOPHY
Making baking accessible through fingertips by digitalising it
我们的理念: 把烘焙与数码化结合，将烘焙带到您的社区乃至指尖上。
INSPIRATION
Building an accessible digital Total-Solutions for F&B industry platform across Southeast Asia.
我们的初衷: 在东南亚打造人人都能触及的数码烘焙与 食品原料, 全方位 饮食业 解决方案平台，提供线上及线下的支援。
OUR MILESTONE
2013
De Simply Bakery Ingredients was established, and we set up an outlet in our hometown, Batu Pahat, Johor.
De Simply Bakery Ingredients 成立了，并在我们的家乡，柔佛州峇株巴辖，设立了一家分店。
2019
Recognizing the market's demand and potential, we acquired a new two-story shop for expansion.
鉴于市场的需求和潜力，我们购置了一家新的两层店铺进行扩张。
2020
During the MCO lockdown, we diversified into the online market by offering pickup and delivery services across Malaysia.
在MCO封锁期间，我们通过在马来西亚提供自取和送货服务，实现了对线上市场的多元化发展。
2021
In line with our aspirations for future growth, we officially incorporated as a private limited company.
为了符合我们对未来增长的愿景，我们正式注册成为一家私人有限公司。
2022
We underwent renovations for our new two-story shop and rebranded with the introduction of new brands—DSM Baking & Ingredients.
我们对新的两层店铺进行了翻新，并引入了新品牌——DSM烘焙与原料，进行了重新品牌定位。